Can you imagine, you are running a company, maybe you hire a marketing firm or you use in-house, in any case a decision is made and a change is going to happen. In this case a company that has limited market reach decided to maybe expand its reach and do so by - updating - instead of running the old idea into the ground. But wait you can't take the cracker out of the cracker barrel logo and you certainly can't take the barrel out of the logo, right? That is exactly right, President Trumpwell decided for Cracker Barrel that they cannot not make changes to their own company without permission from Central State.